You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Backhaus,_Till,_Dr." />
  </query-continue>
  <query>
    <pages>
      <page ns="0" title="B. &amp; C. Tönnies GmbH &amp; Co. KG" missing="" />
      <page ns="0" title="B. A. B. Maxi Poster GmbH" missing="" />
      <page ns="0" title="B. Braun Melsungen" missing="" />
      <page ns="0" title="B. C. E. M. BERLIN CITY EVENTMANAGEMENT GmbH &amp; Co. KG" missing="" />
      <page ns="0" title="B. Metzler seel. Sohn &amp; Co. Holding AG" missing="" />
      <page ns="0" title="B. TV GmbH &amp; Co. KG" missing="" />
      <page ns="0" title="Baaske, Günter" missing="" />
      <page ns="0" title="Babor, Reinhold, Dr." missing="" />
      <page ns="0" title="Bachmann, Hans-Georg" missing="" />
      <page ns="0" title="Bachmann, Heinz-Joachim" missing="" />
    </pages>
  </query>
</api>